Excelsior Legacy Businesses
Little Joe's Pizza - Legacy Business
This month the Small Business Commission awarded Little Joe's Pizza recognition as a Legacy Business and will be added to the Legacy Business Directory. Little Joe's has served Excelsior families for over 50 years, first owned by Joseph Russo who opened in 1958, the restaurant is now operated by Fred and Patti Rodriguez. Fred and Patti applied for Legacy Business status on the recommendation of Stephanie Cajina, the executive director of the Excelsior Action Group. Cajina suggested that the program could help the business negotiate a longer lease and recognize to Joseph Russo, the business’s founder and the owner of the building’s owner.
The business was a stop on Mayor Ed Lee’s final visit to the neighborhood as part of the Excelsior Holiday Walking tour, on Friday, Dec. 8.
The Small Business Commission approved Little Joe’s for Legacy Business status on Monday, Dec. 11, 2017.
Businesses in this program are eligible to receive grants funding to upgrade storefronts and hire employees.
HOLIDAY WINDOW DISPLAY WALKING TOUR
A joyful evening with neighbors and local small businesses took place Friday, May 8th when several people took part in a walking tour along the Excelsior and Outer Mission to view a window displays full of decorative holiday lights. Ten small businesses partnered with local designers to create festive installations that illuminate Excelsior storefronts this holiday season and new year.
The San Francisco Office of Economic and Workforce Development (OEWD) in collaboration with the Excelsior Action Group EAG hosted a walking tour of the participating businesses where the designers talked about their inspiration and process and the business owners will share what the displays have done for their business and the corridor. We were very fortunate to be joined by our late Mayor, Edwin Lee during the evening, one of his last public meetings.
Small Business Owners: Central DRUG Store, Stevens Books, Cumaica Coffee, El Corazon Gallery, Little Joe's Pizzeria, Mc Garden Café and Bakery, El Botanica Lucky Candles, Geneva Eye Care, Daniel's Pharmacy,The Dark Horse Inn
* Creative Partners: Aaron De La Cruz, Alexis Arnold, Borderline Art Collective, Sarah Hotchkiss, Yuka Ezoe
The San Francisco Office of Economic and Workforce Development (OEWD) SF Shines Holiday Display Project activates small business storefronts during the holiday season by providing creative, eye-catching storefront displays. This pilot project, the first of its kind in San Francisco, matched ten small businesses in the Excelsior with five creative partners who worked directly with small business owners to design, create, and install temporary holiday window displays that reflect the brand and goods or services offered by the business. Excelsior Action Group was chosen as the partner for this pilot to build upon their past holiday window display competition. This year’s installations will be on display until January 12, 2018.
Merchants in the News
Central Drug Store was featured in the Ingleside Light's February 2015 issue: Ever Upward: A Portrait of the Excelsior. This article showcased what locals know and love about Central Drug Store-their old school family-oriented business model. Central Drug Store is located on 4494 Mission Street, and has been in operation for more than 106 years.
Dark Horse Inn was listed by 7x7 on October 24th, 2014 as the Second Best Pastrami Places in the Bay Area. Located on 942 Geneva Avenue, the Dark Horse Inn is a great spot to eat a meal with your family or friends for good ol' home cooking (with an occasional flair) and variety craft beer on nine constantly rotating taps plus an ever-expanding bottle selection, Northern California wines.
Pissed Off Pete's was listed on October 23rd, 2014 as one of San Francisco's Best Dive Bars with Food by SF Eater. Located on 4528 Mission Street, this local hangout spot has something for everyone from Friday Night Karaoke to butternut squash pizza.
Sungari Dumpling House was featured in SF Weekly on July 25th, 2014. Showcased in the article titled Another Adventure in the Excelsior, one of the newest editions to the commercial corridor began its business with a bang as a must eat place for amazing, freshly made, and authentic dumplings. Located on 4543 Mission Street, be sure to visit them when you're in the mood for dumplings or feel like purchasing frozen dumplings to cook at home.