_Neighborhood Marketplace Initiative Launches Storefront Beautification Program in Excelsior District
10/14/11—Mayor Edwin M. Lee today announced a new storefront beautification program that will provide 20 small businesses in the Excelsior District with storefront “facelifts” to beautify the commercial corridor and attract more visitors and shoppers. The program also includes a mobile parklet.
“Small businesses in San Francisco are the backbone of our economy and we need to support them in these tough economic times,” said Mayor Lee. “These improvements will beautify a substantial number of storefronts along Mission Street and improve the entire neighborhood experience. This is a great example of how the City can partner with the private sector to target resources, boost business and help support the economic recovery in the Excelsior and in other neighborhood commercial corridors in our City.”
In the new program, businesses will receive paint, replacement of signs and awnings, graffiti removal and protection, bird protection equipment, and branding. The parklet will be created in front of Mama Art Café through a partnership with Out of Site, a youth-focused community organization that has partnered with the Excelsior Action Group on many beautification projects.